Cities hold Many Events and fairs and Designers, Entrepreneurs, an Small Businesses always look for value For your Money.

To Book a Stall in any Exhibition, a Business Invests Money and Looks for Return on Investment.

Here are a Few Tips that you should follow that will help you take the Right decision.

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  1. How much can you Spend Easily without Hurting Yourself ?  

If you are a first timer, Since you are not very sure how your products will be accepted ; try to participate in events where you are not spending much. There are many good exhibitions that Offer Good Value for money and ensure good footfall.

2. Look at the past Event Performance of an Event Organizer: Success of past events tell you a lot about the performance of an Event Organizer. Check out the participating brands in past events. Try to judge the customer profile that the event organizer promises to bring in. Then, see if your products fall in that specific category. Are those your Target Customers?

3. Look at Building Your Brand Not Just Sales: Check, if the Organizer, gives you ample opportunity to promote your brand. You may or may not get Direct sales but you may get many potential customers. Check if Organizer allows you to capture Phone Numbers of Customers visiting your stalls whom you can tap later after the event.

4. Check out the Venue: Venue plays a Great Role in success of an event. Do check out the footfall expected based on the venue chosen by the organizer. Some Small Venues can also promise good footfall. Do check Out the Venue and its nearby places in Google map. This will give you a fair idea about the reach of the venue.

5. Check Out Marketing efforts by Event Organizer: Always ask for Details on Marketing efforts that the organizer in putting in. Keep checking this regularly and also look at real marketing efforts through Past event advertisements that they placed in Print Media and you can also Ask for pics of Hoardings.

That may not be All but a Few Tips.

All the Best !

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